One important brand message I want to hold with Real True Work is authenticity and honesty. While there are many people who coach women to become entrepreneurs, I feel like many of them sell a certain image and take on a peppy cheerleading tone that just doesn’t capture the reality of the psychological process of the mindset, lifestyle and financial dynamics that are a part of this journey. If you want the real, truth about the process,...

Radical Self Employment, Y'all Before the election on November 5. 2024, I had plans to start a business coaching program for high achieving women. I was puttering along with it because I already have full time work in my private practice and I assumed I had time to ease into things. Well, everything is different now.[Before we go too deep here I’m going to put this out front. I supported Kamala and Tim with my whole self. I was so, so hopeful...

Discard What's Broken. Create What Matters. A client recently told me: "I spent twenty years adapting to dysfunctional, male lead systems. I’ve managed up, managed down, managed everyone's perceptions. I write the agenda for the meetings, order the coffee, lead the meeting, send the follow up emails, set goals and deadlines. My male colleagues get annoyed when these aren’t done a certain way, at a certain time, but no one else is going to do...

Hi! I'm Susan and I'm growing a new way to do business. If you're like me, you are tired of the hustle, push-push, aggressive business building culture. Honestly, a lot of it has Big Male Energy and that vibe isn't for me any more. I've been in solo/small business entrepreneur spaces since the early 2000s. At that time I was a new mom, working as a psychologist in spaces that didn't fit my personality or needs. I realized if I wanted to work on...