25 No BS Goals for Women in 2025
In my travels on social media this week, I read all the expected “my goals for the New Year” posts and paid very close attention to specific posts asking women what they are hoping for in 2025. Among all the usual resolutions of losing weight, getting in better shape, learning new hobbies, two very specific themes repeated again and again. Goal 1: Giving fewer f*cks Goal 2: Tearing down the patriarchy To test to see if this is really resonating...
Real Talk: The Psychology of Early Business Momentum
One important brand message I want to hold with Real True Work is authenticity and honesty. While there are many people who coach women to become entrepreneurs, I feel like many of them sell a certain image and take on a peppy cheerleading tone that just doesn’t capture the reality of the psychological process of the mindset, lifestyle and financial dynamics that are a part of this journey. If you want the real, truth about the process,...
Money is Power–Let’s Create Both
Radical Self Employment, Y'all Before the election on November 5. 2024, I had plans to start a business coaching program for high achieving women. I was puttering along with it because I already have full time work in my private practice and I assumed I had time to ease into things. Well, everything is different now.[Before we go too deep here I’m going to put this out front. I supported Kamala and Tim with my whole self. I was so, so hopeful...
Are you Done Adapting to Broken Systems? Why Building Your Business is a Radical Act
Discard What's Broken. Create What Matters. A client recently told me: "I spent twenty years adapting to dysfunctional, male lead systems. I’ve managed up, managed down, managed everyone's perceptions. I write the agenda for the meetings, order the coffee, lead the meeting, send the follow up emails, set goals and deadlines. My male colleagues get annoyed when these aren’t done a certain way, at a certain time, but no one else is going to do...
A Different Way to Build Business: Real True Work
Hi! I'm Susan and I'm growing a new way to do business. If you're like me, you are tired of the hustle, push-push, aggressive business building culture. Honestly, a lot of it has Big Male Energy and that vibe isn't for me any more. I've been in solo/small business entrepreneur spaces since the early 2000s. At that time I was a new mom, working as a psychologist in spaces that didn't fit my personality or needs. I realized if I wanted to work on...
