Real Talk: The Psychology of Early Business Momentum

by Susan Giurleo

One important brand message I want to hold with Real True Work is authenticity and honesty. While there are many people who coach women to become entrepreneurs, I feel like many of them sell a certain image and take on a peppy cheerleading tone that just doesn’t...

Money is Power–Let’s Create Both

by Susan Giurleo

Radical Self Employment, Y’all Before the election on November 5. 2024, I had plans to start a business coaching program for high achieving women. I was puttering along with it because I already have full time work in my private practice and I assumed I had time...

Are you Done Adapting to Broken Systems? Why Building Your Business is a Radical Act

by Susan Giurleo

Discard What’s Broken. Create What Matters. A client recently told me: “I spent twenty years adapting to dysfunctional, male lead systems. I’ve managed up, managed down, managed everyone’s perceptions. I write the agenda for the meetings, order the...

A Different Way to Build Business: Real True Work

by Susan Giurleo

Hi! I’m Susan and I’m growing a new way to do business. If you’re like me, you are tired of the hustle, push-push, aggressive business building culture. Honestly, a lot of it has Big Male Energy and that vibe isn’t for me any more. I’ve...